5/16/2025

스튜어드십 팁: 교회 전체에서 스토리를 공유하고 사일로를 피하세요

by 존 C. 윌리엄스

소셜 미디어, 가족 및 이웃, 교회 위원회, 학교 행사 등 빠르게 변화하는 세상에서 모든 사람이 무슨 일이 일어나고 있는지 알고 있다고 생각하기 쉽습니다.

정반대입니다.

We tend to live in silos, where we congregate with people who share the same interests, experiences and places in life. After a while, we probably do know a lot of what’s going on – within our own silo.

But there’s a big, beautiful world out there, and when it comes to stewardship, we lean into Matthew 5:14-16: Neither do men light a lamp, and put it under the bushel, but on the stand; and it shineth unto all that are in the house. Even so let your light shine before men; that they may see your good works, and glorify your Father who is in heaven.

How does that boil down to the weekly life of the church and communicating? As someone who’s been in the communications field for 40-plus years, I see it as sharing stories.

Next time you sit in church, look around. If you have young children, my bet is you know lots of other families in similar situations. It’s a hectic world filled with parent-teacher conferences, school sports and clubs, field trips, finding trusted babysitters and so on.

But look around and you’ll probably see an older couple with grown children, or the young people without families yet. They aren’t part of your silo – they don’t know the school gossip, or how the soccer game went, or why the fundraiser is important to the school. At the same time, the “family silo” isn’t connected to the “retiree silo” where the kids are grown and on their own (hopefully), where talk with friends might center on upcoming travel or home renovations.

The point is, we all benefit from stepping outside our circle and learning what else is going on in the life of the church.

How do we do that? Some ideas:

  • Church leaders can share what’s going on each week via Sunday bulletins, the website, emails and social media. This includes what the church committees are doing (budget, landscaping, capital campaign) but also what’s up with the Middle/High School Youth, when the Children’s Choir will next perform, and any special learning opportunities ahead in the next few months (special Sunday School lessons, mission trips, or summer camps, etc.).
  • Take pictures! Pictures do tell an easy story. So when Vacation Bible School runs, take pictures and save them, or ask someone who is volunteering with VBS to do so. The same goes for the youth traveling together to a week-long retreat such as 몬트리올, 유령 목장, Mo-Ranch또는 Johnsonburg. Really, any time a group is gathering and doing something special together, whether that’s in the church or away, take photos or get someone to take photos for you. They’ll be of great use throughout the year when you share stories about how giving to the church makes a difference.
  • Use friendly numbers! For Vacation Bible School, tell us how many children participated, how many volunteers helped coordinate it, and how that compared to past years. The same user-friendly information is good for youth groups traveling to summer camps.
  • Then, tell the congregation on Sunday from the pulpit, share it in the newsletter and emails, add it to the website with photos, and where appropriate, add it to your social media.
  • Be curious! Ask people outside your circle “what’s been going on in your life?”

The idea is that by sharing information across silos, we all learn more about the life of the church. We gain a deeper understanding of others’ lives and challenges.

And, when it comes time to appreciate why stewardship matters, we may remember these stories and more closely embrace our church family.

John C. Williams

존 C. 윌리엄스

존 C. 윌리엄스는 초중고 교육, 정부 및 비영리 단체의 스토리텔링을 전문으로 하는 자신의 홍보 회사를 운영하는 베테랑 작가입니다. 그는 사우스 캐롤라이나 주 보퍼트에 있는 씨 아일랜드 장로교회에서 30년째 교인으로 활동하고 있습니다.

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