{"id":44692,"date":"2023-09-26T12:06:06","date_gmt":"2023-09-26T16:06:06","guid":{"rendered":"https:\/\/www.presbyterianfoundation.org\/?p=44692"},"modified":"2023-10-13T16:09:31","modified_gmt":"2023-10-13T20:09:31","slug":"make-the-most-of-your-mini-capital-campaign","status":"publish","type":"post","link":"https:\/\/presbyterianfoundation.louderstaging.com\/ko\/resources\/news\/make-the-most-of-your-mini-capital-campaign\/","title":{"rendered":"\ubbf8\ub2c8 \uce90\ud53c\ud0c8 \ucea0\ud398\uc778 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30"},"content":{"rendered":"

Your church\u2019s boiler gave up the ghost. The parking lot needs to be resurfaced. A tornado took off part of the church\u2019s roof. Or maybe your Session wants to help the community with low-income housing.<\/p>\n

John Clark, President of The James Company<\/em><\/figcaption><\/figure>\n

All of these are candidates for a mini capital campaign, said John Clark, President of The James Company<\/a>. His presentation, \u201cWhat is a Thimble-Sized Capital Campaign?\u201d was one of the workshops at \uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ub9cc\ud654\uacbd<\/a> in Minneapolis Sept. 25 to 27. Stewardship Kaleidoscope is an annual conference on generosity and stewardship. It is sponsored by the \uc7a5\ub85c\uad50 \uc7ac\ub2e8<\/a>.<\/p>\n

To get the most out of a mini capital campaign \u2014 also called a special appeal \u2014 remember small isn\u2019t all.<\/p>\n

One time, at the right time<\/strong><\/p>\n

Mini campaigns are not the same as full-scale capital campaigns, which typically are conducted by professional consultants. Usually a significant renovation or other project is involved, requiring a giving commitment over a period of about three years.<\/p>\n

\u201cThat\u2019s the big stuff,\u201d Clark said.<\/p>\n

Instead, a mini campaign provides an opportunity for members and friends of the church to make a one-time contribution for a specific, smaller-scale purpose. Building needs, mission or ministry efforts and natural disaster responses are common targets.<\/p>\n

\u201cThe key here is one-time,\u201d Clark said. \u201cThe other key is that it\u2019s over and above current giving. What makes this work is, it\u2019s compelling and it\u2019s urgent.\u201d<\/p>\n

That\u2019s why mini campaigns lose effectiveness, and can eat into your annual appeal, if they\u2019re held too often. Members may start regarding them as just another way to get more money, Clark said. Once every three years is plenty.<\/p>\n

What do you need?<\/strong><\/p>\n

Mini capital campaigns take planning, leadership, communication and asking, Clark said.<\/p>\n

To help potential donors think through their gifts, he suggested providing them with a giving chart listing what is needed:<\/p>\n